FiguroCase study 06 / 07SaaS
Works / Figuro
Figuro
An estimate widget for service businesses. Visitors answer a few guided questions and get an instant price range, and the owner gets a qualified lead with full context.
Visit live siteMy role
I designed and built the product end to end: the visual flow builder, the pricing rules engine, the embeddable widget and the dashboard that collects every lead.
The challenge
Quoting a project usually takes a call, a back-and-forth and a proposal. Figuro had to turn a business’s pricing logic into a short, friendly conversation any visitor could finish.
01 — Builder
Pricing logic, drawn as a flow.
A visual canvas for questions, choices, contact fields and conditional branches. Owners connect the steps, set the rules, and the widget does the maths.
02 — Embed
Five quick answers. One useful estimate.
The same guided experience drops onto any website as a widget or popup. Questions adapt to each visitor, and the price range is calculated live.
03 — Leads
Their context lands in your inbox.
Every estimate arrives with scope, contact details and pricing context. Owners see what needs attention and keep every estimator organised.
Scope
What I built
- 01Drag-and-drop flow builder with conditional branching
- 02Rules engine: ranges, percentages, multipliers and add-ons
- 03Embeddable widget and popup with custom branding
- 04Lead inbox with full answer context and webhooks
- 05Analytics across widgets, campaigns and submissions
- 06Free and Pro plans with usage limits
Visual language
Colour
The palette carried across the product, sampled from the live site.
Night
Slate
Figuro iris
Fog
Live site — keep scrolling
